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Promoting Your TF2 Server

Last updated: April 15, 2021

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To date I have tested 47 different providers to see who can really deliver the best Team Fortress 2 Server Hosting.

Promoting your TF2 server (that you may have found using my other guide) can be a difficult task if you don’t know where to start. There are several ways you can make a success of promoting your server and building a new following of players.

Throughout my research of promoting my own TF2 server, I found these methods very useful. If used to the full potential they can even provide you with an income!

Creating Promotional Material

The first method used is promotional material. You need to have a lot of dedicated content to TF2 to entice players to click for more. This could include:


Team Fortress 2 videos

A visual form of information like videos is the most user-friendly and interactive way of gaining followers to your server. Using platforms like Vimeo and YouTube to upload your video could even make you an income once you have amassed enough followers and views. I personally think it is a fantastic marketing tool and is used to this day by a lot of gaming companies and players themselves.

Custom Imagery

If you’re a creative person and know how to edit images, Adobe Photoshop or other editing software it is a great idea to start creating your own branding for your server. Make a logo, a server banner and imagery to make your brand look professional and polished.

GIMP Editing Image

I myself as a player of games like TF2 and ARMA 3 always get drawn to well-constructed and very active servers that look like they are professionally run and maintained. You don’t want yours to blend in with the other thousands of servers. It takes time to build high-quality content and create promotional material but it is always worthwhile in achieving your end goal.

Then the second method is:

Using Free Server Lists

Promoting your server on a server list can be tricky if you’re not really wanting to invest in a premium account.

The listing sites are very overpopulated as it is and they are being added daily so if you don’t make your server stand out it will be lost amongst the hundreds of sites.

FT2 Server Lists

Here are some recommendations to make your server listing stand out:

  • Create A Interesting Name
  • Create A Eye Catching Banner
  • Use Unique Graphics
  • Add Several Tags To Your Server
  • Use Stop Motion/ Moving Imagery

I know for a fact that I am always drawn to the server listings that have moving images. It requires some technical skill to make this type of banner but animated banners have so much more information in them and I feel really boost your chances compared to others.

If you create an animated banner then you should be including:

  • The Server Name
  • Server IP
  • Server Location
  • Eye-Catching Graphics
  • Community Website Or Group
  • PVP or PVE
  • Mods

Investing time into checking in on your server listing preferably daily and seeing how you can make any changes will improve your ranking over time.

Get players to upvote your server

If your friends play on your server ask them to upvote your listing on the server pages. Upvoting is by far the most productive way to gain ranking on a listing site. The more up-votes and positive feedback you have the higher your position. Try to get votes daily to improve your ranking. Voting TF2 Servers

Suggested Server listings:


Promoting your server is one of the most important aspects of owning a server. These are just my top recommendations for getting started. Once you have created your promotional material and a website you can easily start posting videos, links and images on other platforms such as:

  • Steam Forums
  • Facebook
  • Twitter
  • Twitch
  • YouTube
  • TF2 related websites.

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1. Find 47 popular Team Fortress 2 Server Hosting providers

2. Buy a basic package and set it up

3. Run speed tests on server

4. Compare the features vs. cost

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